Named Bus Stops

By Gareth Brown

“My suggestion is simple, cheap and yet effective.

A key deterrent for infrequent bus passengers is knowing which stop to alight. If you are unfamiliar with a route or the destination area it is very difficult to know which stop to use. This issue is exacerbated by all bus stops looking identical and having the bus stop name not visible from the bus. There is no such issue on Mass Transit since every halt is stopped at and each is clearly marked. With a bus, not every stop is part of the route and some stops aren't stopped at depending on demand. Therefore my idea is to clearly mark every bus stop with the bus stop name. In large font and visible from both decks. Furthermore local artwork could be added with the new signage to further make each stop more identifiable. This was seen recently with the temporary halts on the Headrow. I think this idea would convince more infrequent users to be more confident in using the bus. Often in the dark or when visiting somewhere infrequently it is hard to know which stop to get off at.” - Gareth Brown